The benefits of goji berry fruits for beauty

The benefits of goji berry fruits for beauty

You are most likely familiar with the concept of ‘superfood’ - the type of food that is full of vitamins, minerals and antioxidants, which has a lot of great benefits for your health. Well, the ‘superfood’ category also includes goji berry fruits, which have turned out to be a real elixir in the beauty industry as well. If you are looking for natural products to keep your skin healthy and beautiful, products that truly work, you’ve come to the right place.

From this article you will find out what goji berries are and why it is so important to consume them, but also to include cosmetics whose formula is based on this ingredient in your beauty routine.

Goji berries - health booster for your skin

Lycium barbarum, simply known as goji, originated in China, specifically in the subtropical region of Ningxia Hui, which is well known for the longevity of its inhabitants. One of the reasons why people in this region are in good health for a long time is the daily consumption of goji berries. Chinese women, whom we know have a complexion that seems to defy the passage of time, have been consuming goji tea for thousands of years.

Nowadays, because people have understood the undeniable benefits of these fruits, there are farms in many parts of the world, including Romania. At the foot of the mountains near Brasov, a goji berry plantation is grown, which is currently under the process of ecological certification, growing an authentic type of these fruits. The Romanian variety has an excellent profile, being full of vitamins and antioxidants, and some of the most important compounds we can find in Transylvanian goji berries are:

  • Vitamin C - a teaspoon of dried goji berries contains 15% of the recommended daily dose of vitamin C, which is a natural antioxidant that reduces hyperpigmentation and stimulates collagen production, resulting in a considerably improved complexion;
  • Polysaccharides - these compounds have an antioxidant role, helping to increase skin firmness and hydration;
  • Minerals - of the 22 essential minerals, half can be found in goji berries, and of these, we mention zinc and selenium , which have a proven effect on improving skin health;
  • Carotenoids - compounds that combat the phenomenon of skin photoaging, providing shine and suppleness, they are found in many forms in goji berries, such as lycopene , beta-carotene or lutein ;
  • Amino acids - due to the potentiating effect they have on body proteins, amino acids contribute to the repair of epithelial tissues, to moisturize the skin, having, at the same time, a detoxifying effect ;
  • Antioxidants - goji berries have an extremely high content of antioxidants, which fight against free radicals, the effects of pollution on the skin and oxidative stress.

Therefore, we can, without a shadow of a doubt, say that the goji berry is an ideal superfood for nourishing the skin.

Natural goji berry cosmetics - a shield against free radicals and premature aging

Free radicals are molecules that damage the appearance and health of the skin on a daily basis. In short, these molecules are made up of atoms (paired) and electrons (unpaired). To be complete, free radicals act on the skin, trying to capture electrons from skin molecules. The only way to counteract the action of free radicals is by the effect of antioxidants, which are compounds that can slow down and even completely eliminate molecular oxidation.

As for premature skin aging, it is not only caused by the effect of free radicals, but also by the effect of UV rays. Topical application of goji-based natural cosmetics helps to rejuvenate the skin and repair the damage caused by ultraviolet light, due to its high beta-carotene content.

Returning to the beneficial action of antioxidants, it is necessary to mention that goji berries contain two endogenous antioxidants essential in protecting the skin from harmful rays: hemoxygenase-1 and metallothionein.

How can you get the most out of all these benefits:

Thanks to the technological advance and the numerous scientific studies that attest to the effectiveness of the topical use of these fruits, goji berry extract is present in very good quality cosmetics. Goji is the star ingredient of all natural cosmetics in the GOJI REPUBLIC product range, so it will not be difficult to take advantage of all the benefits it brings by incorporating them into your beauty routine.

It is recommended that you use leave-in skincare products that contain goji, such as serums or moisturizers. These can be part of a simple routine as well as an elaborate one, along with other ingredients. Goji berries have the ability to increase the effectiveness of other ingredients in cosmetics due to their high amino acid content. For example, you may notice an immediate moisturizing effect, given that amino acids deeply moisturizes the skin.

Once you discover the benefits that goji berries bring to your skin, you will not want to stop using these cosmetics within your routine. However, when buying cosmetics that contain goji berries extract, it is essential to turn your attention to some extremely high-quality ones, so that the effects are as expected.


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